Why Most Small Manufacturers Struggle to Get Online Orders

 What’s the problem?

For Example - You make gear units, crankshafts, or couplings. You’ve been doing it for years. But suddenly, new orders are dropping. Repeat clients are taking time.
And online? Zero leads.

You start wondering:
“Is my pricing wrong?”
“Is my product not good enough?”
But the real issue is: Nobody can find you.

Visibility Is the First Sale

Whether someone is searching on Google or browsing a B2B platform if your product doesn’t show up, the sale doesn’t happen.

Simple as that.

3 Fixes That Cost Nothing

Use real product names
“Shaft part” → ✅ “Crankshaft pin 3mm oil hole for 1HP pump”

Add product usage
 “Used in centrifugal irrigation pumps” — this brings targeted buyers.

Include your location
Many buyers search: “coupling manufacturer in New Delhi”

Don’t Have a Website? No Problem.

Start with:

  • Article posts like this

  • Listings on platforms that accept product info

  • Basic content with keywords + trust signals (like specs, reviews, photos)

Conclusion:

In today’s market, your product name is your entry ticket.
Make it count.

 b2bgrowth, smestrategy, productlistingtips, industrialmarketing

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