Why Indian SMEs Are Moving from Direct Sales to Verified Business to Business Marketplaces
Why Indian SMEs Are Moving from Direct Sales to Verified Business to Business Marketplaces Discover why Indian SMEs are shifting away from traditional direct-sales methods and embracing verified business-to-business marketplaces . Learn the key pain points of legacy sourcing, benefits of verified platforms like Pepagora, and how you can transform your SME sourcing strategy today. Why Indian SMEs Are Moving from Direct Sales to Verified Business to Business Marketplaces Introduction - The Shift in SME Sourcing Strategy For many Indian SMEs, whether manufacturers, wholesalers, or distributors - the traditional model has been simple: field sales teams, trade visits, local dealer networks, and manual lead generation. But in 2025, many are recognising the limitations of that approach: high cost, slow lead conversion, fragmented networks, and uncertain buyer quality. That’s prompting a major shift: moving from direct sales to verified business to business marketplaces . These digit...